ANIMAL ADVOCATES OF GREATER LAFAYETTE

The second social media account that I am managing during my last semester at Purdue University is Animal Advocates of Greater Lafayette. This is for a class called "Social Media for Social Good", where me and a group of students are managing social media for this organization. As a group, we meet twice a week, plan posts weeks in advance, attend events to take photos and videos, create graphics, write captions for posts, and keep track of analytics. Animal Advocates' goal is to keep animals out of shelters by rehoming them from one home to another. See the Animal Advocates Instagram here.

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While managing Animal Advocates' social media, my group and I also curated an Audit of data for their Instagram and Facebook account from June 2021 to January 2022. The audit contains a breakdown of categories of posts, types of posts, frequency of interactivity, demographic, and more. To see the full audit report, click here.